Recently, MediaTek officially released the Dimensity 9000 processor at the 2021 Executive Summit. This is the world's first mobile phone chip using TSMC's latest 4nm process technology. The new naming method and powerful performance mean that the Dimensity 9000 is positioned above the high-end, which can be seen as an important step for MediaTek to become a top flagship.

In the mobile chip market, MediaTek's chip products are mainly concentrated in the low-end market. While some efforts have been made in the high-end market, MediaTek has been kept out of the door of the high-end market due to the lack of product support. At present, flagship mobile phones are basically dominated by Qualcomm chips, while MediaTek chips are more commonly found in mid-to-low-end mobile phones.

At the Dimensity 9000 conference, MediaTek Vice Chairman and CEO Cai Lixing said that today's Dimensity 9000 is a 5G flagship chip, the product of the company's active and sustainable development in the fields of communications, artificial intelligence, and multimedia over the years. Results of technology investment.

This means that MediaTek has begun to accelerate its impact on the high-end chip market. So, can Dimensity 9000 allow MediaTek to achieve a high-end breakthrough?

Dimensity 9000 wins 12 world championships

According to MediaTek, the Dimensity 9000 processor adopts TSMC’s 4nm process and is equipped with MediaTek’s fifth-generation AI processor. AI performance is 4 times that of the previous generation.

At the same time, the Dimensity 9000 processor not only supports a 144Hz screen refresh rate, but also supports up to 320 million pixel cameras and 3 cameras to shoot HDR video at the same time. This means that mobile phone manufacturers equipped with the Dimensity 9000 processor can once again set off a hot sales storm in the current highly competitive smartphone market.

It is worth mentioning that the Dimensity 9000 processor is the world's first mobile phone chip product equipped with a 4nm process, which brings a certain degree of confidence and confidence to MediaTek's impact on the high-end chip market.

After the release of the Dimensity 9000 processor, many consumers were surprised. On the one hand, it is because many people think that the first place in TSMC's 4nm process is handed over to Qualcomm, and few people can think that MediaTek will be the first to launch 4nm process chips; on the other hand, the performance of the Dimensity 9000 processor is too high. It has powerful functions and has brought enough surprises to people inside and outside the industry after its release.

The MediaTek Dimensity 9000 chip has won 12 world championships since its release. Among them, the AnTuTu running score exceeded 1 million, setting a new historical record.

It is understood that the running score of the Dimensity 9000 processor is about 100,000 points higher than that of the Qualcomm Snapdragon 888 processor, the strongest processor in the Android camp. In the future, with the continuous optimization of the Dimensity 9000 chip, this running score is expected to be further improved.

It is worth mentioning that the overall power consumption performance of the Dimensity 9000 is also remarkable.

According to the relevant data given by MediaTek, the Dimensity 9000 processor has been further optimized in terms of power consumption. In the standby state, the power consumption of the Dimensity 9000 processor is about 40% lower than that of the current Android flagship CPU. ; And in the game state, the power consumption of the Dimensity 9000 processor can be reduced by 25%.

Can MediaTek achieve a high-end breakthrough?

MediaTek's road to the high end has been tough.

In the 4G era, MediaTek wants to get rid of the low-end hat and hopes to seek breakthroughs through the "X" series. The Helio X10 really lived up to its expectations when it first launched. The HTC M9Plus, which launched the X10, was priced at more than 4,000 yuan.

But soon, Meizu and Xiaomi, also equipped with Helio X10, started a price war. The Meizu MX5 is priced at 1799 yuan, while the Redmi Note 2 is only 799 yuan. Xie Qingjiang, then the vice chairman of MediaTek, said helplessly: "I only have two choices, one is to count the banknotes with tears, and the other is to count the banknotes with tears."

Unwilling, MediaTek began to increase its investment in R&D technology. In 2018, MediaTek invested 20% of its revenue in research and development, reaching NT$57.5 billion (approximately RMB 13.1 billion). In 2020, this figure has risen to NT$77 billion.

After entering the 5G era, MediaTek has risen strongly with the Dimensity series 5G chips. Among them, the performance of the Dimensity 1200 chip is comparable to that of the Snapdragon 870, and the AnTuTu running score exceeds 700,000. The Dimensity 820 is the strongest in the mid-range at the beginning, and its performance far exceeds that of the Snapdragon 765.